Naming is one of the main markers in communication with the consumer, by which the subject and the product or service offered by him are identified. The name should reflect consumer needs and contain the value essence of the product.
Distinguish between the main corporate font and auxiliary. The main font is used to create a logo, write headings and highlight the main information. An auxiliary font is most often used to display secondary information.
The corporate color, or a harmonious combination of them, performs the function of a product color identifier in the mind of the consumer. The main task is at the level of the unconscious, to evoke a sense of belonging, a desire to possess the offered product.
A logo is a typographic visualization of naming. Used by territorial entities, commercial enterprises, organizations and individuals to increase awareness in society.
A graphic symbol implies the creation of a visually distinguishable object that reflects consumer needs and the value essence of the product. Used to convey non-verbal information about the ideology, product or service of the subject.
An avatar is an adaptive display of a logo, a graphic symbol, or a combination of them, a graphic or photo image of the owner of a digital application account, created to identify the subject. The size and shape of the avatar depends on the characteristics of the chosen digital environment.
A business card is a basic corporate identity attribute that displays brief information about the owner: full name, company, position, phone number, email or physical address. It is made of paper, cardboard, plastic, wood or metal 3.5x2 in in size.
A badge is a basic attribute of corporate identity, used for personal identification, in the form of a card with information about its bearer: full name, position, logo or graphic symbol. It is made of paper, cardboard, plastic or metal 3.375x2.125 in in size.
Letterhead is a basic corporate identity attribute used for corporate or personal identification. May include a logo and graphic symbol, address, bank details, contacts, etc. Created in both color and b/w versions sized 8.5x11 in.
A pen with corporate symbols is a basic attribute of corporate identity, a carrier of information about the company: logo, graphic symbol, telephone, website. Considered hidden advertising, can be used as a souvenir during communication with the client.
A pencil is a carrier of corporate identity in the form of a logo, graphic symbol, telephone, website. Can be used as a souvenir during communication with the client. This element of corporate identity is most often created to emphasize the commitment to the ideas of preserving the environment.
Notepad is a practical marketing tool, which is both a carrier of information about the company, made in accordance with the requirements of the corporate identity, and an ideal handout for the conduct of various corporate events.
The folder is a convenient storage of printed information, with corporate symbols, made in accordance with the requirements of the corporate identity. Most often serves as an organizer. Manufactured using various materials, such as cardboard, leather, wood.
A flyer is one of the main, cheapest offline advertising tools that carries brief information about the company and its special product offers. It is made on paper of various density with a «Standard» size 8.5x11 in, «Rack card» size 4x9 in and «Half sheet» size 5.5x8.5 in.
A booklet is the most common offline advertising tool that provides extended information about a company and its special product offerings. It is produced on paper of various density, with one or two creasing, has a final size of 8.5x11 in.
A corporate catalog is one of the presentation and sales tools. As a rule, it contains a large amount of information about the territorial or historical entity, the business enterprise and the proposed product. The catalog can be produced in printed or electronic form.
Presentation is a powerful advertising tool, made in accordance with the recommendations of the corporate identity, allowing to convey to the target audience significant information about the subject and the product it offers, in the most informative and accessible form.
Commercial offer - one of the main marketing and sales tools, contains a structured description of the benefits and conditions of the proposed product. The purpose of a commercial offer is to arouse interest and desire to purchase the proposed product or service.
The gift certificate is made in accordance with the recommendations of the corporate identity. It is created in a way that is protected from forgery or copying, in order to obtain a certain benefit for the consumer, according to the described rules and conditions.
Uniform or corporate clothing - a carrier of corporate identity attributes that helps identify employees and demonstrates their belonging to a subject of a certain economic activity, their position in the service hierarchy.
Decoration of transport in accordance with the recommendations of the corporate identity, allows you to uniquely identify the belonging of the transport to an economic entity for selection in the traffic flow, with the possible provision of certain regulated priorities to it.
A billboard is the most common type of planar static outdoor or indoor advertising. A feature of such advertising is a «short» message of up to 30 characters, which the consumer can be guaranteed to recognize in a fraction of a second.
Lightbox is a convenient type of outdoor or indoor advertising, which has one or two-sided light source with a large surface. The main convenience of this advertising structure is round-the-clock reporting of advertising information to the consumer.
The mobile stand is used for advertising informing at exhibitions, presentations, trainings. There is a constructive possibility of assembling and disassembling the structure and fixing the image. It can be either small in size, for example, 0,8x2 m, or occupy an area of several tens of square meters and be made according to an individual project.
Packaging and labels are the main tools for designing and labeling a product, made in accordance with the requirements of the legislation of the region of economic activity of the entity. Creative design and high-quality printing attract the attention of potential consumers at the point of sale, motivating them to buy.
3D modeling is the process of creating three-dimensional virtual models capable of demonstrating the size, shape, appearance of an object, interior, exterior and other important characteristics with realistic accuracy. This visualization tool is indispensable at the design stage of architectural design.