By creating brand attributes, positioning is formed that allows you to effectively stand out from competitors. The fundamentally important basis of the company's business processes is the isolation and classification of the basic needs...
DetailsCorporate identity development - creation of a set of identifiers, carriers of brand values, whose task is to form a single controlled communication mechanism in the form of memorable emotional images. The basic elements of corporate identity...
DetailsBuilding an integrated promotion system, using modern online and offline tools, ensures the automation of lead generation. The main tasks of the promotion system can be identified as continuous informing the target audience about the values...
DetailsThe creation of high-quality photo content is necessary in order to form a sense of belonging at the unconscious level in a very short time, to convince the consumer of the urgent need to own the product. And, most importantly, through a visual...
DetailsThe creation of video content is due to its absolute necessity for the effective promotion of the product on the market, since it generates more than 80% of consumer traffic in the world. There are the following types of video content...
DetailsWhen creating copywriting, as one of the main communication tools, the major goal is to form an emotional and rational connection with the consumer, encouraging him to take certain actions. There are the following main types of copywriting...
DetailsWhen calculating an advertising campaign, the amount that the company must allocate for the comprehensive promotion of its product for a specific period of time is determined. The size of the budget directly depends on the goals and objectives of...
DetailsConducting an advertising campaign is the technical support of a pre-configured integrated promotion system, the creation and publication of content, monitoring and analysis of metrics, and performance evaluation. The main goal of the advertising...
DetailsBuilding a marketing department is essential for any company. And it doesn’t matter if it’s a small or medium business, whether it’s your own department or outsourced. Without effective marketing, it is absolutely impossible to create a competitive...
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