By creating brand attributes, positioning is formed that allows you to effectively stand out from competitors. The fundamentally important basis of the company's business processes is the isolation and classification of the basic needs...
DetailsThe definition of the main products and their value description is the basis for the formation of a balanced product offer. Basic factors of influence: needs and values of the target audience, trends and current market demand, the geography of the product...
DetailsCorporate identity development - creation of a set of identifiers, carriers of brand values, whose task is to form a single controlled communication mechanism in the form of memorable emotional images. The basic elements of corporate identity...
DetailsHigh-quality audio content is essential for activating emotions, sharpening attention, and literally embedding it into the consumer's subconscious. It is sound, with its rhythm, timbre, and pauses, that can not only amplify a message...
DetailsThe creation of high-quality photo content is necessary in order to form a sense of belonging at the unconscious level in a very short time, to convince the consumer of the urgent need to own the product. And, most importantly, through a visual...
DetailsThe creation of video content is due to its absolute necessity for the effective promotion of the product on the market, since it generates more than 80% of consumer traffic in the world. There are the following types of video content...
DetailsCreative copywriting is the driving force behind marketing communications, creating powerful emotional and rational connections with the target audience, which is critical for initiating conversion. The strategic choice of content type, whether...
DetailsSearch engine optimization transforms every customer request into unique opportunities for your business. Thanks to the precise selection of keywords, verified structure and quality content, your site generates deep trust. Making the online resource...
DetailsCreating a comprehensive promotion system using modern online and offline tools ensures automated lead generation. The main tasks of the promotion system can be identified as continuous informing the target audience about the values...
DetailsWhen calculating an advertising campaign, the amount that the company must allocate for the comprehensive promotion of its product for a specific period of time is determined. The size of the budget directly depends on the goals and objectives of...
DetailsConducting an advertising campaign is the technical support of a pre-configured integrated promotion system, the creation and publication of content, monitoring and analysis of metrics, and performance evaluation. The main goal of the advertising...
DetailsBuilding a marketing department is essential for any company. And it doesn’t matter if it’s a small or medium business, whether it’s your own department or outsourced. Without effective marketing, it is absolutely impossible to create a competitive...
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